This is one
of the most important book with some great social concepts you can work upon
and become successful at it. If you ever thought to yourself that you’re in the
real need of communication skills pick up this book, if you ever wanted to be a
leader and play any part of leadership roles of any kind this book is a must
read, it was written by Dale Carnegie. This book has four 4 parts.
Part 1 is
about the fundamental techniques we need in handling people, make the other
person interested in you by leading with the things that are useful to them.
Take a cover letter, for example; don’t lead with “I want this job,” but
instead with something stating your best characteristic for that job. Carnegie
talked about that he frequently fished in a pond, he said that he loves and
very much fond of berries and creams but of course the fish doesn’t like berries and cream they like worms and he went
to great depth in explaining that he doesn’t bait his hook with strawberries and
cream he baits it with worms because fish like worms he doesn’t think about what
he wants he thinks about what the fish wants if you were to be a gym instructor
you’re not going to explain to clients that your building a customer base and
that this is your sale strategy but you’re going to say that “I want to help
you lose weight and I am going to do that in a personalized manner and I am
willing to sweat with you, to struggle with you, I am going to be there for you,
I am going to fight with you, and that we are going to lose weight together”. The
key to this concept is really putting yourself into another person perspective
seeing through their eyes seeing what they want and learning how to align what
they want with what it is that you want. Sure it’s going to take some
creativity and learning regarding what he wants with the receiving parties who
wants and desire but always remember you have to construct it through their
need you have to make it an eager want for them or else it’s not going to be
effective because the point is they just don’t care what you want and that’s the
principle of arousing in the other person an eager want.
Part 3 talks
about how to win over conversation with other people and how to become a winner
at the end of the conversation, imagine you’re a cashier to a grocery store and
you’re in the manager’s office at the end of the trip, your drawer is short of some
money and you know you made a mistake in handing out changes throughout the day,
you were short of 20 dollars it’s the first time you have done this, but your
manager is very angry at you, your manager is going to start talking about how
irresponsible you were and how you have just handed away money that’s three
time you make in an hour, the manager is probably going to go into the forms of
punishment that you may probably face, like you won’t get hours next week
because you were careless and reckless and you’re going to sit there take it
all because you just don’t know how to react. Well the next time you find yourself
in this kind of situation where you make a mistake, I want you to admit that you’re
wrong and do it emphatically. Carnegie goes into details regarding the casher
situation if the casher was in the manager’s office and before even mentioning
the cashier starts saying I made a terrible mistake I feel so terribly bad I
mean how I can be so reckless and terrible with your money I can’t believe I
just handed out 20 dollars I mean you should make me pay 4 times the amount
back because I was so careless with your money. If you want me to resign, If
you want me to go home right now I will, I mean I just feel so terribly about
it the manager is likely going to start going to feel bad for you and say “it’s
not that big of a mistake its only 20 dollars there is no reason to lose a job
over it, or go home I mean I don’t want to lose a valuable employee and it’s
not like you have done it in the past it’s not a regular habit.” So see if you
make a mistake and if you own the mistake and try to create ways you can punish
yourself it will get the other person to the point where they will feel that
they have to defend you so the next time you find yourself in a similar
situation where your wrong instead of trying to defend yourself like you are
naturally are inclined to, do admit it quickly and emphatically. Another thing
to learn from this part is how to handle complaints against you by someone
else. When someone comes to you to complain about something, don’t interject
and start an argument. Let them blow off their steam and only respond when
they’re finished. Ask questions to encourage them to speak even more. This will
often cause them to vent off most or all of their issue, which makes it much
easier for the problem to be handled rationally at the end of the conversation.
Part 4 is
how to change people without getting to arouse resentment, imagine that you
smoke and you’re a smoker your brother, your sister and your best friend said
that they wanted to start smoking too. Instead to diving into criticism and
telling them not to do it and reason why they shouldn’t do it, really what you
should be doing is telling them about the mistake you made and how wish you
hadn’t started because it’s so hard to stop and its addicting and you wish you
could, and now have an annoying cough, when you lead in this way you dive into
the realm of empathy and you really strike a chord with the other person in a
way you couldn’t if you didn’t start that way. Another thing to learn from this
part is to how to criticize someone without being hated for, suppose you want
to point out a flaw in the part of your employee and want to address him that
by writing an email, what you can do is write is so carefully by arranging the phrases
differently so it doesn’t sound so much offensive or overbeating and one thing
to remember is to always write the criticize with the positives of the
employee. That’s the last principle I wanted to talk about which is always to
talk about your own mistakes first, and these are just the few of the concepts
in the book if your concerned about wheatear you should or not read this book
it’s an absolute must for you to raise your social life a lot better than
anyone who hasn’t read it.
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